WEBSITE STRUCTURE
Homepage
- First page that you show to a visitor; it’s like a face of a person
- Make sure it looks good, attractive and descriptive because it’s the first impression to the visitors
- It’s like an introduction of your page (it should have introduction to every links in the website)
- Includes graphic & animation (flash)
- Has name, logo, description (about 1-2 paragraphs) , contact info., etc.
- Search engine looks at text only (not graphic and animation)
- So try to put your information in text as much as possible
- Try to make your page the top ten website in search engine
- Contact Information
“Contact Us”
- Includes company owner’s contact information or map to the company
- Very important since it helps visitors to get in touch with the company
- It is a place for the clients to send their own information
- Privacy Policy
- It’s the term of agreement about the purpose of the visitors’ collected data
- Make the visitors feel secure and sincere
- Ensures the visitors that their data will not be misused
- Cookies are collected when visitors launch the website
- When visitors log in to the website, the information of their computers will be collected and save in cookies file
- Visitors information can be sold to the spammer
- Product Service and Information
- Produces are needed to be categorized
- Each category includes descriptions and information that attract visitors
- Includes types of product and every information that is important (or interesting)
- Must have permission to use any work with license
- Copy right content – ask the permission from the owner of company first
- In your website, photo/image should be taken by yourself
- If you take it from somewhere else, you need to get proper permission from the owner of those photos
- When you sell products, some people might now know how to operate them
- You should provide after-sell service like putting the “How to” operate the product in your website
- Services are important to the customers
- Biography
- Tells personal information or history of the company
- Helps people to understand how long the company is in the business
- Longer time means higher experiences so the company provides better quality service/product
- Not all type of website needs biography
- Video Broadcasts
- Helps use to tell information/advertisement/tutorial/produce service (How-to)
- Makes visitors interest in your products
- Provides technical support
- Site maps
- Contains all links to every pages
- It’s like a navigator; it shows a structure of your website
- Makes it friendly to search engine
- Gives visual structure of website
-Footer - It’s at the bottom of the page
Company information (about us)
- Describes company details/mission statement/philosophy/ biography/member of team/what can others benefit from you
- Tells what you are doing and what will the visitors get in your website
- Customer Service
- Visitors get more information about a service
- Way to serve customers better
- It provides delivery, return products, problems solution, etc.
- You can include a conversation box
- The easier to use, the more customers you have (the more service is given to customers, the more the customers get more interest in you)
- It’s a quick interaction between customers and company
- Provides fast service but there must be privacy policy (make sure the customers’ information will not be shared to everyone)
- HTML
- Follows website standard so that it’ll look organized
- If you don’t follow the standard, you will ruin the design & content will be lost
- WP3 (Web standard)
- Make sure you follow the structure correctly or else your browser cannot display your website
- Also make sure that every browser shows up your information correctly
- Site Credit
- Advertises the name of the person who create the website (or who make the template)
- Gives users/visitors more benefit
- Attracts people to come to your site
- Portfolio
- Media files/videos/MP3
- It is the best way to market service
- Shares news/industrial information
- Tells what your company is doing
- FAQ (Frequency Asked Questions)
- Helps visitors for easier way to get information
- Shows contact information and provides customer service
- Questions & answers
- Helps customers solve problem about the products
- Site search
- Eg. www.google.com
- Not require but can make visitors stay in your site longer
- Visitors can search for your entire website (using key words that they type)
- States how site provides service
- Includes concept/rights/usage registration/security/etc.
- Tells conditions under which service is giving.
Content pages (in folder)
- Must have ‘footnote’ which includes…
- Title of the page (that will appear on the title bar)
- Keyword (to help in search engine)
- Description
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